James Cropper 3D Products will be showcasing its pioneering packaging solution, COLOURFORM™, at this year’s highly anticipated Packaging Innovations event in Birmingham, taking place on 28 February and 1 March.

COLOURFORM™ packaging provides a sustainable yet creative alternative to options made from plastic or other materials. It is made from 100 per cent renewable natural wood fibres from well managed forests and high-quality content from James Cropper’s own world-class recycling plant. The packaging is fully recyclable with household paper and is also naturally biodegradable, leaving no trace even if it does end up in landfill.

Designed and manufactured to exact requirements, vision and taste, COLOURFORM™ can match any colour with guaranteed consistency and a quality, tactile finish. Clients of James Cropper 3D Products include Lush Fresh Handmade Cosmetics and new founder-led British fragrance brand Floral Street, for which it recently created a striking and sustainable all-in-one packaging solution – a first in the world of fragrance.

COLOURFORM™ will take centre stage at Packaging Innovations Birmingham, which is being held at the NEC and, with over 6,000 attendees, is the UK’s largest annual event for the whole packaging supply chain.

James Cropper’s 3D Products’ business director Matthew Miller will be joined on the Industry Forum Stage by Michelle Feeney, former CEO of St Tropez and founder of Floral Street, to provide attendees with an insight into the future of beauty packaging. The talk is entitled ‘The beauty packaging paradox – the Floral Street story’ and will explore how and why the brand used COLOURFORM™ to achieve beauty, style and sustainability in its packaging.

Matthew Miller said: “Brands from all industries are increasingly looking for sustainable ways to package their products that don’t compromise on design or quality. It’s crucial for packaging to reflect a brand’s identity and elevate the product inside. Until now, it’s been difficult for brands to tick all of these boxes. With COLOURFORM™, however, we’re doing exactly that – combining style and sustainability – and we truly believe it’s the future of packaging.

“Our product allows companies like Floral Street to stand out with a creative packaging solution, while boosting their ‘green’ credentials and helping end consumers to recycle easily – a pressure that will only continue to grow. We can’t wait to show off COLOURFORM™ to attendees at Packaging Innovations and demonstrate that being sustainable certainly doesn’t have to be boring!”

James Cropper 3D Products will be at Stand F14 and its joint talk with Floral Street will take place on the Industry Forum Stage in the Beauty Forum at 10.30am on 1 March.

The company has also made it to the finals of the exhibition’s Ecopack Challenge and will pitch its COLOURFORM™ solution to panel of expert judges in the Ecopack theatre from 1:30pm on 28 February. The winner will be given the chance to develop their solution with Marks & Spencer.

For more information about COLOURFORM™, visit